Wednesday, February 13, 2013

Naming the Storms

It wasn't until a few weeks ago that I first heard that the Weather Channel has taken it upon themselves to name winter storms, like we do hurricanes.  At first I thought it was both a) gimmicky and b) a weird kind of power grab.  Apparently I wasn't alone.  This article says that the National Weather Service isn't a fan either. 
But, well, it was awfully convenient to refer to last weekend's east coast storm as 'Nemo'.  It made it easier as a travel agent.  It made it much, much easier to talk about it on Twitter.  Gov. Chris Christie sent out tweets with the #nemo hashtag, which certainly made it easy for New Jerseyites to find info on storm prep.  I'm sure others did too. 
I was skeptical, but I might be coming around.

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