It wasn't until a few weeks ago that I first heard that the Weather Channel has taken it upon themselves to name winter storms, like we do hurricanes. At first I thought it was both a) gimmicky and b) a weird kind of power grab. Apparently I wasn't alone. This article says that the National Weather Service isn't a fan either.
But, well, it was awfully convenient to refer to last weekend's east coast storm as 'Nemo'. It made it easier as a travel agent. It made it much, much easier to talk about it on Twitter. Gov. Chris Christie sent out tweets with the #nemo hashtag, which certainly made it easy for New Jerseyites to find info on storm prep. I'm sure others did too.
I was skeptical, but I might be coming around.