I did find this analysis interesting about the difference between Coke advertising and Pepsi:
A Coca-Cola spot shows a young man walking through a town populated solely by online avatars. These fantastical creatures, taking over the real world, represent the idea that people now conduct much of their social interaction over the Internet. At the end of the spot, a shared bottle of Coke helps a young gentleman realize that the jumbo-sized ogre sitting next to him is actually the avatar of a cute girl. This is the eternal message of the Coke brand: Pausing for a moment to enjoy our fizzy beverage will help you remember the simple, classic pleasures of life. Two thoughts: 1) I like online avatars and hope one day to achieve immortality by downloading my brain into the body of a computer-generated elf character. 2) This is the opposite of Pepsi's branding approach, which always rushes to embrace the newest fad (see, e.g., will.i.am). Pepsi would have happily shown two avatars enjoying a virtual cola together, somewhere out there in the cyber-ether.I wonder if the Coca-Cola/Pepsi divide falls into the same pattern as the PC/Mac one. Someone should do a study.
2 comments:
Great. Now all our bugs are hyped up on caffeine. They WILL attack.
And the simple pleasures thing? Will only last as long as people who didn't only ever know texting and onlining are alive.
This...THIS is why, when I drink pop (which isn't often), I drink root beer made by those who are not yet part of the Corporate Overlords Of Soda.
Which is a good band name, come to think of it.
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