This is from James Lileks twitter feed:
Amex sent me a brochure for a cruise line - great rates on a ship called the Costa Concordia. Tempted to call them up, see what they'd say.
Amex brochure: "When you choose Costa, you don't just see Europe - you live it." Well, most of you.
"Meet dedicated staff with distinctively Continental perspectives."
"Barriers dissolve in the hijinx of theme nights on board."
Sorry, I forgot the best part about the AMEX brochure for the Costa Concordia: "Immerse yourself in truly European experience."